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We see, smell, hear, taste and feel unique things everywhere we go. We discover the world through countless miracles of biology taking place within our bodies every millisecond. But how many of these miracles do we really understand?

In line with their motto “Widen your world”, Turkish Airlines kicked off a new campaign this year starring world-renowned heart surgeon, Dr. Oz, embracing the positive effects of travel on the human senses and giving us insight into what really happens to our bodies when we have a new experience that “widens our perspective”. Although sometimes taken for granted, the Five Senses are the very means by which we experience the world around us. Through the Five Senses Campaign, Turkish Airlines aims to inspire the whole world to discover new places while truly savoring every smell, touch, sound, taste and spectacle.

If the name Mr. Oz does not sound familiar to you, which is highly unlikely, he is a Turkish-American celebrity heart surgeon who gained his fame as a regular on The Oprah Winfrey Show before starring in his very own Dr. Oz Show. He directs the Cardiovascular Institute and Complementary Medicine Program at New York Presbyterian Hospital and his research interests include heart replacement surgery, minimally invasive cardiac surgery, complementary medicine and health care policy.

He has authored over 400 original publications, book chapters and medical books, has received several patents, and performs more than 100 heart surgeries per year. With this medical background and credentials, he ought to know a thing or two on the positive effects of travel on the body and mind.

Recently, Turkish Airlines launched the Five Senses campaign film advertisement during the Super Bowl 2018. Filmed under extreme weather conditions, with temperatures up to 50° C in the Sahara Desert, and below 0° C for the Northern Lights, the commercial celebrates the magic of the human body to excel in diverse conditions. Please click here to see their masterpiece.

As you will see, in the film, Dr. Oz explains the wide range of sensory ability of each of our five senses while inspiring visuals of travelers from the Northern Lights to the Sahara Desert are shown venturing on their journeys. The main philosophy behind the campaign is in that our senses allow us to experience the world in a unique way. Within the five senses are held some of the most precious memories, which can transport us through time. Uniquely, these grand voyages are most often inspired through the tiniest of details, whether the scent of a flower, or the taste of a spice. The Five Senses campaign encourages viewers to experience a sense of awe at the universe inside the body, as well as the amazing planet that Turkish Airlines connects us to.

As Turkish Airlines flies to more countries than any other (302 locations to be exact!), the airline actively encourages you to discover the world and through it, discover yourself! For bookings, please visit

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